Same job, different uniform.

Friday, February 02, 2007

Out with the Old, In with the Passing

I have been trying to write this post for two days. Here's the condensed version.

The good doctor Schaff is reporting that the Mall of America is considering ditching the Peanuts gang for the more relevant and contemporary Nickelodeon fixtures. You know, Dora the Explorer and SpongeBob SquarePants.

The problem: Peanuts doesn't have a marketing strategy that has kept up with the times.

Oh. You mean...they're timeless.

In another five or ten years they'll have to replace the lame-ass Nickelodeon characters with something more relevant and contemporary. It will be hard to keep up.

This is the problem with short-term marketing. It's short-term.

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Anonymous Anonymous said...

It is very difficult for me to say anything remotely derogatory about the MOA but I will say that it was wierd going there at Thansgiving and seeing zero of the peanuts gang. I would like to have seen them take the moral responsibilty of ensuring that all little Minnesotans and visiting kidlets are aware of Snoopy and his posse. Alas..... This will not affect my ability to shop and enjoy the modern delight that is the MOA.

Friday, February 02, 2007

Anonymous Anonymous said...

Short term, just like my memory.

Saturday, February 03, 2007

Blogger girlfriday said...

Are they already taken down!? This is such a mistake.

Monday, February 05, 2007


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